Embracing the Ridiculous

Every now and then, promotions land on your desk that leave you scratching your head, wondering, 'What the hell am I supposed to do with this?' That's exactly how the schedule of deals for what became the Builder Bundle Bonanza felt. It was an ultra-aggressive sales period, a call to ramp up traffic and chatter, and a creative team itching to shatter norms and craft something amusing, full of nostalgia, and wildly entertaining."