A New Era for Aero Precision

Introducing the revolutionary Solus Bolt Action Rifle System: A project that seamlessly brought together our expertise in branding, photography, and content creation. Through extensive planning, cross-team coordination, and content trips, we captured the essence of this groundbreaking product. From meticulously designed packaging to an array of launch assets, our collaboration harmonized innovation and aesthetics, redefining the Aero Precision brand and the firearms industry.

Project details

Year
2023
Client
Aero Precision
Roles
Creative Direction
Design
Kyle Rathjen
Photo
Red Earth

We took on a dynamic project that redefined our trajectory. Our Goal? Attract a new customer base and venture into an unexplored industry sector. This pivotal initiative encompassed evolving our brand identity, devising innovative strategies, and tailoring solutions for success. This marked turning point not only broadened our horizons but also solidified our position as industry trailblazers, propelling us confidently in an exciting new direction.